Characteristics of a Good Real Estate Agent

There’s a big difference between a mediocre real estate agent and a good real estate agent. Knowing what separates the two can make or break a real estate career. Good real estate agents get all the clients and sales.

 

There’s a lot of competition out there in the real estate field, so it’s crucial that you do everything possible to rise above the rest. To point you in the right direction, here’s a list of characteristics of good real estate agents:


♦ Good real estate agents are good listeners. They don’t judge the client or assume what type of property they are looking for. They listen closely to what the client has to say and show them properties based on what they discussed.

♦ Good real estate agents are educated on every aspect of real estate transactions. They know how to write contracts, show property, negotiate offers and secure a sale.

♦ Good real estate agents know how to find new clients. They work hard to drum up new clients no matter how many clients they currently have. They are always calling clients, placing ads and canvassing the area for new business.

Characteristics of a Good Real Estate Agent

♦ Good real estate agents have a backup profession. They know how difficult and fickle the real estate market is and, in their free time, will line up a potential career in a related profession such as termite inspection, home inspections and appraisals.

♦ During land deals, good real estate agents stay in constant contact with the surveying company so the survey is finished quickly.

♦ Good real estate agents learn how to use the internet to their advantage. They are proficient at social media and know how to drive traffic to their website.

♦ Good real estate agents only list marketable properties and tend to work with clients who are pre-qualified and prepared to buy.

♦ Good real estate agents take floor calls in their broker’s office.

♦ Good real estate agents limit the number of clients they work with at a given time in order to give each client the time and attention they need.

♦ Good real estate agents do their homework. They know the market in their geographic area inside out, including its market trends, values, schools, neighborhoods, restaurants, pros and cons, legal issues, and any hidden gems an area may have.

♦ Good real estate agents have a vast network of connections. Their list of connections includes other real estate agents and brokers, appraisers, mortgage loan officers, home inspectors as well as potential buyers and sellers.

♦ Good real estate agents are organized. Juggling multiple clients, properties and transactions is difficult but successful real estate agents find ways to keep everything in order.

♦ Good real estate agents are aggressive but polite. They know how to competitively market and sell a house and are quick to adopt new techniques and strategies.

♦ Good real estate agents are tenacious. They never falter and they never give up until they succeed.

♦ Good real estate agents are problem solvers. They don’t take no for an answer and come up with creative solutions to whatever problems or issues they may encounter.

♦ Good real estate agents are self-motivated entrepreneurs. Although they work for a broker, a good sales agent knows they are their own boss and must be self-disciplined, focused and determined to succeed.

♦ Good real estate agents are honest. The key to a long and successful career in real estate is a good reputation which can only be earned by always being honest and straightforward with your clients.

Know that you know what it takes to be a good real estate agent, get out there and get started!

MAY DAY - MAY DAY! Marketing Mania

 

In today's digital age, realtors have no option but to be tech savvy. Getting a buyer's, seller's, and investor's attention is more and more difficult. In addition to proving that you know your turf, and growing your database, you must get your name and face out there. If they can't Google you, you simply don't exist. Unless realtors figure out ways to automate and outsource some of the client engagement and lead generation work, it will be impossible to run a viable real estate business.

It is very loud and noisy out there and you have to create a Brand that stands out from the rest.

You need to be on all Social Media Channels. If you're going to be on Twitter, Snapchat, or Periscope, really BE on those platforms. Not having a powerful online image is no longer an option. You can't just leave it up to Trulia and Zillow. If you Build your Brand Online utilizing a Blog, Social Media, and Generating Leads building your email list, you will have a solid presence online.

This month we're offering a special social media network marketing deal to help give you a more powerful online presence. 

Call 24/7 Digital Nomad© 405.928.8467 to discuss your specific needs and more details and a complimentary consultation.

Get More Leads From Your Real Estate Website

If you haven’t been getting leads from your real estate website, it may be time to make some changes! Entrepreneur magazine recently published some great ideas for improving website leads. We’re sharing the best of those, along with our own suggestions and insights, tailored for real estate!


A mobile friendly website is a must. Your website’s mobile-friendly condition not only affects the mobile user’s experience, it can affect your SEO!

If your website is not optimized for mobile, it can be “bumped down” in Google when users perform a search from a mobile device! And since more people are accessing the Internet with smartphones than home computers, the disadvantage is huge.


Your phone number should be easy to spot. Don’t frustrate your visitor by making them “dig” for your contact information. Your phone number should be prominent on every page of your website. Also, do not try and force your visitors to fill out a form to contact you. Save the online forms for calls-to-action and compelling offers.


Make online forms easy to find, and easy to complete. Keep the required fields to an absolute minimum. Anyone filling out a form with a smartphone will have a low tolerance for data entry.
For example, a two-field form can be very effective; one line for the user’s email address, and then a field for free-form text. “Questions? Email me now!”


Of course, the multiple-field forms are still valuable for helping you qualify your leads. Pairing these with compelling offers, and keeping the fields to a minimum, generate the best results.

Have an SEO strategy for your website. Your SEO strategy should tie in to your target market and client strategy. Each page of your website should have a unique title tag, clear navigation, and relevant, keyword-rich content.


Provide quality content that is frequently updated. Gone are the days of set-it-and-forget-it websites. Google gives preference to websites that have recent content relating to the topic search. This is why content marketing and content management are crucial elements of today’s web strategies. SEO aside, you should also be giving users a reason to return to you!
Let us help you with your website updates, blogging, content management and more!

Call 24/7 Digital Nomad© 405.928.8467 to discuss your specific needs, to find out more about pricing and to get on track with your real estate administrative needs!